What should you post on social media? A simple content mix that works

Coming up with content for social media can feel like a full-time job. And when you're short on time or working solo, it’s easy to fall into two traps: posting nothing at all, or repeating the same type of content again and again.

The good news is that you don’t need to reinvent the wheel. A simple content mix can give you structure, save you time and help your posts feel more balanced and engaging.

1. Helpful content

Give your audience something they can actually use — even if it is small.

• Tips, tricks or tools
• How-to posts or mini tutorials
• Common questions answered

This kind of content builds trust and positions you as someone worth following.

2. Behind the scenes

Let people see the human side of your work.

• A snapshot of your day
• A project in progress
• A look at your process or tools

It helps your audience connect with who you are, not just what you do.

3. Community and values

People want to support organisations that share their values.

• Highlight others doing great work
• Celebrate small wins
• Share what matters to you and why

This can be a great way to build loyalty without sounding like a salesperson.

4. Calls to action

You do not need to post these all the time, but be clear when you want someone to take the next step.

• Read an article
• Join your mailing list
• Donate, book or contact you

Make the action easy and obvious. Use plain language. Avoid shouting.

5. Light or entertaining content

Not every post needs to be serious. A little lightness goes a long way.

• A relatable moment
• A fun fact
• A short reflection or photo

It keeps your feed human, varied and engaging — especially if you post less often.

Photo: Plann